Media Advocacy in the Global Public Sphere
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Level: Graduate
Division: The New School for Public Engagement
School: Milano School of International Affairs, Management, and Urban Policy
Department: Milano General Curriculum
Course Number: NMGM 6021
Course Format: Lecture
Location: NYC campus
Permission Required: No
  • Media & Management
This course explores the dynamic changes in current media technology and their affect on advocacy communications within global social movements. Through readings, class discussion and a course project students will analyze the big questions posed by changes in the media environment, such as: Is the global public sphere really ‘public’ or is it available only to elites? How is technology influencing global activism and what methods work best to get results in advocacy campaigns? Has the transparency and ubiquity of social media helped create surveillance states? In what ways are terrorism and mass media interdependent? Are traditional, corporate media viable avenues for social influence initiatives? Do alternatives such as citizen journalism, digital content marketing and locally made media provide realistic advocacy options? How can we make them more effective? As digital media increases in importance, how do we reach those on the wrong side of the digital divide? Are we overlooking some old technologies, such as radio, that could be used in new, more creative ways? These and similar issues will be considered from our own, individual points of view as well as through the lenses of several social movements, including the World Development Movement, international transgender activism, the Egyptian uprising, Spain’s indignados movement and Occupy.
Course Open to: Degree Students with Restrictions


Not open to Undergraduate students.