Online Engagement Strategy – Leveraging the Web and Social Media for Good
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Level: Graduate
Division: The New School for Public Engagement
School: Milano School of International Affairs, Management, and Urban Policy
Department: Milano General Curriculum
Course Number: NMGM 5020
Course Format: Seminar
Location: NYC campus
Permission Required: No
  • Nonprofit Management
  • Social Media
  • Fundraising & Development
Nonprofit organizations use online communications strategies to engage audiences, increase visibility, shift attitudes, raise money, and create social change. This course examines how organizations use social media, websites, email, and mobile technology to build relationships with its community. We will also look at the internal resources organizations need to succeed, such as staffing, social media guidelines, training, and internal communications tools. Through case studies and examples from local, national, and international organizations, students gain a broad understanding of online communications, fundraising, advocacy, and social networking in the nonprofit sector. Each student conducts an in-depth analysis of a nonprofit organization’s use of online engagement to support its mission.
Course Open to: Degree Students with Restrictions


Open to Graduate students.