Projects: Advocacy Media
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Level: Undergraduate, Graduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDS 5529
Course Format: Studio
Location: Online
Permission Required: No
  • Social Media
  • Film & Video Production
  • Civic Engagement
Advocacy media is used to train, teach, motivate, shock, inspire, raise awareness, consciousness and funds. With more opportunities for independent journalists and activist groups to form global alliances, Advocacy Media is an increasingly powerful tool for social change. In this course, students interested in the potent intersection of media, action and society will explore various theoretical approaches to social change as they work on exercises meant to expand and strengthen production skills. We will explore the advocacy potential of the production process as well as the product, including media training, witness and performance media and alternative authorship approaches to traditional documentary and narrative. We will also investigate the tactical potentials of various media including mobile video, podcasting and flash mob activism. While there will be some discussion of media history (WWII propaganda, ethnographic film) this course is not meant to be an overview of advocacy media's past, instead we will take a strategic approach to media advocacy as it relates to current social issues, now. Students will be required to make contact with non-profits, special-interest groups, their families, friends or communities to collaborate on a final project. So, it is useful to come into the class with some ideas about the issues or causes you might want to advocate for.
Course Open to: Degree Students
Course Pre/Co-requisites:
Prerequisite: Media Practices: Time-Based; Media Practices: Design; Media Practices: Interactive or instructor permission.


Open to Graduate students.