Social Media Design & Management
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Level: Undergraduate, Graduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDS 5505
Course Format: Studio
Location: NYC campus
Permission Required: No
  • Social Media
  • Design
  • Media Studies
Social media provide tools and platforms for information sharing and the cultivation of online communities; also provide agency in the construction of prismatic virtual identities, moving the axes of power from centralized institutions to the distributed network. In journalism, in public relations and publicity, and even in political and social movements, these new and emerging technologies provide powerful means for public engagement and amplification of alternative and independent communications. This course engages students in the design, production, management, and marketing processes and practices used in the field of social media. This begins with the design of unique, accessible, multi-format content, followed by keyword research & targeting, link building, and on-site user engagement and social media and viral marketing across multiple digital platforms. Incoming students must have prior skills in producing content (digital, audio, or video) and are expected to conceptualize, design, and implement online projects relating to either (1) art/culture/entertainment, (2) news and/or research, (3) a cause or social action (4) an online identity, or (5) a location or event. Using a host of social media, blogs, web-based and open source applications, as well as some API coding, along with graphic authorship and editorial skills, students will independently develop their own themes, content, and materials, launch or publish their exhibitions, publications, and campaigns, and analyze their online reach. Through an examination of current best practices, students will be exposed to a wide range of tools, techniques, and approaches that can be adopted, adapted, or subverted for their own projects.
Course Open to: Degree Students


Open to Graduate students.