The Design Process
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Level: Graduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDS 5024
Course Format: Seminar
Location: NYC campus
Permission Required: No
This methods course investigates how research strategies empower the design process. Students conduct both formative and summative research, including competitive analysis, market research, visual exploration, and user testing to guide and evaluate their media design practices. We explore participatory design, iterative design, personas, scenarios, and visualization among other tactics. In the process, we think about questions such as: What is design? What informs design decisions?How does design synthesize and contextualize ideas into effective communication? Whether you want to think about how design can support a cause, establish a brand, motivate interaction, remediate aesthetics or initiate a totally new media project, this introduction to design research methods should help you to reach your goals. Over the course of the semester each student develops a design concept to gain insight and expertise in addressing issues of content creation, audience participation, collaboration, media platform, prototypes, and presentation. Case studies, theoretical readings, experiments, guest lectures, and critiques of student work inform our design approaches. Prerequisite: Media Design or equivalent experience. While this is not a production course, familiarity with an area of media production is recommended. This course may count as the 3 credits of Media Methods requirement.
Course Open to: Majors Only


Open to Graduate students.