Content Analysis

Level: Undergraduate, Graduate

Division: The New School for Public Engagement

School: School of Media Studies

Department: Media Studies

Course Number: NMDS 5018

Course Format: Lecture

Location: NYC campus

Permission Required: No

Topics:

• Research Methods
• Media Studies

Description:
This course will look at content analysis as a research technique and examine its benefits and limitations. We will study the steps involved in identifying sample texts, constructing analytical units and indices and testing reliability and validity of claims made from content analysis of texts. You may find content analysis an appropriate research method if your research refers to trends, patterns, differences or absence-presence in specific media texts; or if you want to evaluate favor-disfavor or find either-or inferences. Content analysis may be used for different research applications: academic theory development, public and private sector policy making and market research. Students will be required to participate in seminar style discussions and interactive workshop sessions. This course will prepare students to conduct independent research and critically evaluate findings from content analysis based research papers.

Restrictions:

College

Open to New School Public Engagement students.

Level

Open to Graduate students.

Major

Open to Documentary Media Studies students.

Open to Environmental Studies students.

Open to Global Studies students.

Open to International Affairs students.

Open to Liberal Arts students.

Open to Media Studies students.

Open to Media Management students.

Open to Media Management students.