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Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDS 5018
Course Format: Lecture
Location: NYC campus
Permission Required: No
- Research Methods
- Media Studies
This course will look at content analysis as a research technique and examine its benefits and limitations. We will study the steps involved in identifying sample texts, constructing analytical units and indices and testing reliability and validity of claims made from content analysis of texts. You may find content analysis an appropriate research method if your research refers to trends, patterns, differences or absence-presence in specific media texts; or if you want to evaluate favor-disfavor or find either-or inferences. Content analysis may be used for different research applications: academic theory development, public and private sector policy making and market research. Students will be required to participate in seminar style discussions and interactive workshop sessions. This course will prepare students to conduct independent research and critically evaluate findings from content analysis based research papers.
Course Open to: Majors Only
Open to Graduate students.