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Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDS 5017
Course Format: Lecture
Location: NYC campus
Permission Required: No
- Research Methods
- Media Studies
This course looks at the different research methods used to understand audiences in media studies, and examines each approach's benefits and limitations. We will study the steps involved in identifying audience groups and discuss how different research traditions use qualitative and quantitative methods of gathering data on audiences. You may find audience research an appropriate area of study if your research refers to questions of what media does to audiences and/or what audiences do with media. Audience research is also used in public and private sector policy making, market research on audiences/users for corporate and product development etcetera. This course will involve student participation in interactive sessions and prepare students to conduct independent research on audiences and critically evaluate findings from audience research based papers.
Open to Graduate students.