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Level: Undergraduate, Graduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDS 5013
Course Format: Seminar
Location: Online
Permission Required: No
  • Research Methods
  • Media Studies
This course looks at sampling for research, and examines its principal approaches, benefits and potential limitations. We will study the steps involved in constructing samples; discuss key terms associated with sampling methods (such as, target/accessible population, random/systematic/stratified/cluster sampling, and inferences); and understand how to minimize errors or biases in order to produce valid, verifiable and reliable results from our research. Since sampling sometimes involves quantitative models we will also discuss some of the statistical terms used in sampling. Sampling enables us to generalize about a population or area of study. You may find sampling to be an appropriate research method if your research refers to a large group; if you want to evaluate and measure impact; or if you want to apply your results to groups in other places or times, among other possible research agendas. Sampling is often used in different research applications, including academic theory development, public and private sector policy making and market research on audiences/users. This course will prepare students to conduct independent research using sampling methods and critically evaluate findings from sampling-based research papers.
Course Open to: Majors Only


Open to Graduate students.