Focus Groups
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Level: Graduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDS 5011
Course Format: Lecture
Location: NYC campus
Permission Required: No
  • Research Methods
  • Media Studies
This short course introduces students to principles and practice of focus group research, a tool that has become increasingly popular in social scientific inquiry. Students will read and discuss different approaches to focus groups, and explore key concepts regarding design and implementation, role of the moderator, group size, comparison between individual interviews and group discussions. Students will gain hands-on experience as they design, implement and write up results from a 5-week-long research project, either academic, production-oriented, or creative.
Course Open to: Majors Only


Open to Graduate students.