The Social Enterprise: How Social Media is Transforming the 21st Century Organization
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Level: Graduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDM 6546
Course Format: Seminar
Location: Online
Permission Required: No
  • Media & Management
  • Media Studies
Social media has moved beyond consumers, and is being embraced by an increasing number of private entities: these include high profile media companies, as well as non-profits, associations, local governments, and a wide range of organizations around the globe. Sometimes known as “enterprise 2.0,” the digitally driven organizations are leveraging social media sites, platforms, techniques and technologies not only for marketing, public relations and customer service but internally as well to enhance innovation, improve project management, facilitate collaboration, engage in knowledge management and transform other day to day functions. Along with closely connected digital information trends like mobile, cloud and big data, the social enterprise is helping determine the future of work. This course will provide an overview of Enterprise 2.0, identifying opportunities and challenges through examining actual use cases, paying special attention to the socially driven media business. We will also look at the rise of the Chief Digital Officer as an emerging new role in the digitally driven enterprise, and explore how social technologies have the potential to empower and humanize the workforce—as well as do the opposite if used inappropriately with big data to narrowly evaluate workers via rating and scoring their digital behaviors and actions
Course Open to: Degree Students with Restrictions


Open to Graduate students.