Entrepreneurship in Media
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Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDM 5333
Course Format: Lecture
Location: NYC campus
Permission Required: No
Have you dreamed of becoming your own boss? Thought about starting a new division in a company? Or have you considered joining a new media start-up? Discover what it takes to establish a new venture with this course. The Entrepreneurship in Media class environment enables students to gain hands on experience with key aspects of the business development process. You will learn to use the essential steps and techniques to define, test and present a new venture concept and proposal like a pro. Students develop an understanding of customer needs assessment, market research analysis, strategy and launch plans. This course also examines the careers, businesses and strategies for success of Media Entrepreneurs in multiple sectors (including print, online, technology, television/ cable, and music). MMS Course Prerequisites: Media Economics, Media Management & Leadership Beneficial Preparatory Course Subjects: Branding/ Marketing, Sales, and Intellectual Property No previous business work experience is required.
Course Open to: Degree Students with Restrictions