Innovation in Digital Marketing
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Level: Undergraduate, Graduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDM 5329
Course Format: Lecture
Location: NYC campus
Permission Required: No
Topics:
  • Marketing & Communications
  • Media & Management
  • Media Studies
Description:
Advertisers and marketers are trying to adjust to the digital landscape, but they often remain locked in old-fashioned techniques and methods. The most innovative and successful marketers are breaking outmoded rules and creating unique and powerful advertising that sheds the shackles of old-fashioned ad techniques and deeply engages consumers – they are using Google, Facebook, Twitter, and many other consumer-engagement platforms to change advertising and marketing 10X. This course will introduce students to the innovative and powerful marketing, advertising, and ecommerce solutions and insights provided by the online giants and nimble newcomers, including platforms in search, display, video, and mobile. It will explore the structure and history of successful online marketing companies and how they drive innovation internally and with partners.
Course Open to: Degree Students
Restrictions:

Level

Open to Graduate students.

Major

Open to Media Studies students.

Open to Media Management students.

Open to Media Management students.