Media Dealmaking
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Level: Undergraduate, Graduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDM 5328
Course Format: Lecture
Location: Online
Permission Required: No
Topics:
  • Media Studies
  • Media & Management
  • Management & Business
Description:
This course is designed to give students in the media industry an introduction to doing deals involving partnerships, authoring, content licensing and/or reselling (both for publishers, and resellers, of content), co-marketing, outsourcing, joint ventures, and acquisitions. We will explore common deal structures, terms, transactional frameworks, and the negotiating and contract drafting process. By the course's end, students will have the tools to analyze common deals involving media products and related services, know the basics of negotiation strategy and tactics, and be capable of developing basic deal term sheets. The course will employ text and internet resources, lecturer notes, spreadsheets, and case studies; students should have a knowledge of basic financial accounting, common business terms, some familiarity with copyright conventions, and Excel.
Course Open to: Degree Students
Restrictions:

Level

Open to Graduate students.

Major

Open to Media Studies students.

Open to Media Management students.

Open to Media Management students.