Managing Creativity in Media Arts
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Level: Graduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDM 5326
Course Format: Seminar
Location: NYC campus
Permission Required: No
  • Innovation
  • Media & Management
  • Media Studies
Managing Creativity in Media Arts explores the worlds of the artist and the arts manager from the perspectives of working artists in the media field, for-profit media managers, and arts administrators. Targeting individuals interested in many areas of the media arts—including writing, production, visual arts and media management—this course examines the numerous aspects of the media arts with regard to both generating creativity and managing creative individuals and organizations. Through lecture, case studies, as well as group and individual projects, students will investigate the creative and practical aspects of the media arts community, including being an artist, running a business, or managing an arts organization. We explore financial options for generating revenue as an artist, media manager, or corporation; and develop competencies in research, business writing, and making presentations, as well as the creation of strategic plans, budgets, and financial statements. The course gives students an understanding of the way the worlds of various media disciplines interact. It familiarizes them with the structures and operations of for-profit and non-profit media organizations and the roles and responsibilities of those running them. Students are given an opportunity to build relationships across a variety of management as well as media disciplines; understand options for future careers in the media arts and media management; and develop a set of valuable skills for use in academic as well as professional careers.
Course Open to: Degree Students


Not open to Parsons School of Design students.


Open to Graduate students.