Digital Media: Strategy and Implementation
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Level: Graduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDM 5318
Course Format: Seminar
Location: NYC campus
Permission Required: No
  • Media Studies
  • Media & Management
Digital Media innovation is occurring more rapidly than in perhaps any other media sector, or arguably any industry category. As previously distinct media companies collide, how do these companies maintain their competitive positions? We will study how companies determine which technologies to develop, how companies create and capture the value from their innovations, and how they sustain competitive distinction despite widespread imitation and the emergence of competitive technology. The course will examine the major strategic challenges facing a variety of media platforms, and evaluate the strategies of multimedia firms. We will use various case studies, and provide students with the opportunity to work on a concrete strategic media problem confronting an existing media company.
Course Open to: Degree Students


Not open to Parsons School of Design students.