Digital Media: Strategy and Implementation

Level: Undergraduate, Graduate

Division: The New School for Public Engagement

School: School of Media Studies

Department: Media Studies

Course Number: NMDM 5318

Course Format: Lecture

Location: NYC campus

Permission Required: No

Topics:

• Media & Management
• Media Studies

Description:
Digital Media innovation is occurring more rapidly than in perhaps any other media sector, or arguably any industry category. As previously distinct media companies collide, how do these companies maintain their competitive positions? We will study how companies determine which technologies to develop, how companies create and capture the value from their innovations, and how they sustain competitive distinction despite widespread imitation and the emergence of competitive technology. The course will examine the major strategic challenges facing a variety of media platforms, and evaluate the strategies of multimedia firms. We will use various case studies, and provide students with the opportunity to work on a concrete strategic media problem confronting an existing media company.

Restrictions:

Level

Open to Graduate students.

Major

Open to Documentary Media Studies students.

Open to Environmental Studies students.

Open to Global Studies students.

Open to International Affairs students.

Open to Liberal Arts students.

Open to Media Studies students.

Open to Media Management students.

Open to Media Management students.