Business Strategies for Social Media
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Level: Graduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDM 5317
Course Format: Seminar
Location: NYC campus
Permission Required: No
  • Media & Management
  • Media Studies
From Facebook to Foursquare, Twitter to Groupon our world has gotten ever smaller and demanding of our time and energies. Media is no longer the pulpit for a few hundred hired voices but rather a conduit for hundreds of millions of would-be authors, DJs, promoters and entertainers. Advertisers are forced to re-imagine sales strategies to take advantage of an expanding and clamoring social sphere. This course will explore social media philosophies and technologies to better grasp the impact of the new social reality on business strategies. Nontraditional forms of promotions, marketing and content creation are rapidly replacing traditional fair. Socially driven businesses have become a benchmark for new ideas, and media companies anticipate a world where sought-after images and words are born of the consumer rather than the professionals. The course will address issues ranging from the ways in which traditional media companies try to harness the power of social media, to the broader changes in business culture as a whole. In the context of readings and discussions students are asked to visualize the industry 5-10 years from now and draw conclusions about how social consumers and visionary entrepreneurs can best serve the market as it continues to reinvent itself.
Course Open to: Degree Students


Not open to Parsons School of Design students.


Open to Graduate students.