Competitive Strategies + the Brand Component

Level: Undergraduate, Graduate

Division: The New School for Public Engagement

School: School of Media Studies

Department: Media Studies

Course Number: NMDM 5305

Course Format: Lecture

Location: NYC campus

Permission Required: No

Topics:

• Media & Management
• Media Studies

Description:
How can media companies achieve and maintain a competitive edge in this radically changing and converging media environment? And what part does the development and communication of a differentiated brand play in that challenge? This course will apply techniques and tools for analyzing industries, companies and competitors and understanding the context in which competitive strategy and positioning is formulated. Students will examine emerging, mature and declining industries; development of new alliances between once-competitive industry segments; and the role brand awareness plays in renewing a leadership position. Of core consideration is how the audience has changed from passive receiver to active seeker.

Restrictions:

Level

Open to Graduate students.

Major

Open to Documentary Media Studies students.

Open to Environmental Studies students.

Open to Global Studies students.

Open to International Affairs students.

Open to Liberal Arts students.

Open to Media Studies students.

Open to Media Management students.

Open to Media Management students.