Media Management and Leadership
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Division: The New School for Public Engagement
School: School of Media Studies
Department: Media Studies
Course Number: NMDM 5303
Course Format: Lecture
Location: NYC campus, Online, Classroom/Online Hybrid
Permission Required: No
- Media & Management
- Media Studies
Dramatic changes in technology and in the media's role in converging technologies require new management and leadership techniques and paradigms. This course aims to give students a survey of some of the latest management and leadership theories, including those encouraging a new sense of social responsibility. It also gives students the opportunity to apply these theories to a number of different competitive, structural, motivational, strategic, and organizational issues in the media world, by writing original case studies and solving problems in existing case studies.
Not open to Parsons students.
Open to Graduate students.
Open to Media Management students.