Music in the Media Business
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Level: Undergraduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Communication
Course Number: NFLM 3483
Course Format: Lecture
Location: NYC campus
Permission Required: No
Topics:
  • Media Studies
  • Media & Management
  • Music Business & Technology
Description:
The music industry, once dominated by record labels, now consists of multifaceted and interconnected global businesses having little to do with records or CDs. The significance of other kinds of media in this rapidly changing business continues to grow, with distribution models migrating from the album and the music video to the downloadable single, the "everything" deal, and even the ringtone. This course offers an insider's overview of the music business and its relationships with the media as a whole. We survey the experiences of industry professionals, examine case studies, and explore potential new directions for this complicated industry--changes that we, as music makers and consumers, might use to our advantage. Industry professionals join us as guest speakers.
Course Open to: Degree Students