Media, Messages, and the Mind
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Level: Undergraduate
Division: The New School for Public Engagement
School: School of Media Studies
Department: Communication
Course Number: NCOM 3470
Course Format: Lecture
Location: NYC campus
Permission Required: No
Topics:
  • Media Studies
  • Advertising
  • Psychology
Description:
If anything you can put a message on is media and each of us receives between 2,000 and 4,000 messages a day, how do we take in, absorb, and respond to all that information? Through fMRI (functional magnetic resonance imaging), it is now possible to observe which parts of the brain "light up" in response to particular stimuli. The technology shows us that in "shopaholics," shopping stimulates the same feel-good neural responses that drugs trigger in drug users. This course examines the fascinating functions of the brain and mind and the uses of this information for purposes other than medical ones, particularly by the media and in brand imaging. We look at qualia (the brain's representations of the external world and one's internal state) as well as the raw subjective sense conveyed through each sensory modality: visual, auditory, olfactory, tactile, and taste. We explore questions about neural information intake in relation to aesthetics, perception, opinion formation, decision making, actions and reactions, and communication. Welcome to the neurosociety.
Course Open to: Degree Students