Ads, Brands and Ballyhoo: A History of Advertising in America
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Division: Eugene Lang College The New School for Liberal Arts
Department: DO NOT USE
Course Number: LHIS 2222
Course Format: Seminar
Location: NYC campus
Permission Required: Yes
This course explores the rise of national brands, techniques of persuasion, the new science of marketing and consumer psychology, alliance of Madison Ave and wartime propaganda, consumer society, the emergence of irony and pop, beauty culture and gender protocols, and resistance to selling and materialism. Course materials will use visual, audio and moving images and engage with new histories of the senses to understand how advertising has penetrated public and personal space and shaped identities. Another important thread for discussions will be the shadow cast over democratic politics by the power of advertising.
Open to Undergraduate students.