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Level: Undergraduate
Division: The New School for Jazz and Contemporary Music
Department: Technology/Business
Course Number: JTEB 4430
Course Format: Seminar
Location: NYC campus
Permission Required: No
  • Music Business & Technology
This course, taught by the president of Nonesuch Records, examines the issues facing musicians as they enter into the marketplace. It focuses on an age-old question: how to navigate between the worlds of art and commerce? The title refers to a 1964 article by the legendary Canadian pianist Glenn Gould, one of the few musicians at that time to think about music in relationship to technological changes as they affected culture. This course explores the creative life and commercial forces in today's culture, and the role of media companies and modern technology in limiting or enhancing the abilities of creative artists to envision their careers and to reach their audiences.
Course Open to: Majors Only


Open to Lang/Jazz BA/BFA students.

Open to School of Jazz & Contemp Music students.


Open to Undergraduate students.