For the 2008 Sustainable Design Review, Parsons partnered with Kiehl's: Since 1851, an old-world apothecary founded in New York's East Village neighborhood over 150 years ago.
As part of Kiehl's commitment to social responsibility, it challenged New School students to examine the retail consumption cycle and develop solutions to decrease customer waste by increasing their awareness of this issue, whether at the point of sale, point of consumption, point of disposal, or throughout the whole system.
The winning design is a pear tree tracing Kiehl's history of social responsibility designed by Parsons students Marie Claire Brush, Alex Bulloch, and Jennifer Mutrux. Kiehl's chose the design as one of four limited-edition labels launching on Earth Day for Kiehl's Superbly Restorative Body Lotion. The other three labels were designed by actor Adrian Grenier, musicial Erykah Badu, and surfer Kelly Slater. The proceeds from a the sale of the lotion benefit WATERKEEPER ALLIANCE, a nonprofit organization dedicated to preserving local waterways. For more information on Parsons' partnership with Kiehl's, visit Kiehl's Gives Back.