Part-time Assistant Professor
Pulse Digital Media
Matthew Melucci is an award winning digital media specialist and founder of Pulse Digital Media. In addition to his award-winning work building digital strategies for businesses such as Beliefnet.com, CNN and Sonicnet/MTV, he led the social marketing company LoveCinema.com to be named a Top 100 up-and-coming technology business in North America.
In the past 14 years, Melucci has founded and helped develop several other innovative companies with business models built around social interactions, technology and digital promotions. His passion is in operating businesses online and developing innovative marketing, product and business strategies for smart companies.
In the past six years, Melucci helped build two of these pioneering Web sites focused on social media as a tool for marketing and community. The two companies are Houseparty.com (www.houseparty.com), started in 2005 and currently netting more than $18 million annually through partnerships with major companies such as NBC/Universal, Microsoft and TBS, and the recently launched film community at LoveCinema.com (www.lovecinema.com).
Melucci has also lead the build of social networking platforms for the award-winning spiritual site at Beliefnet.com, CNN.com's iReport and Doubledown Media's TraderDaily.com. Prior to this, he was one of the founders of Sonicnet.com, a premier music destination purchased by MTV for $152 million in 1999.
Melucci’s team of digital specialists introduced LoveCinema to the market via an application on Facebook called Celebrity Friends (http://apps.facebook.com/lovecinema/home) and quickly built a strong user-base there. They launched the community and released a wireless mobile application for iPhones in the span of one year. As a Red Herring Top 100 award winner, Melucci’s team beat out hundreds of other smart technology companies for LoveCinema’s innovative approach to social marketing and community building.
Melucci’s entrepreneurial philosophy is built on the notion that by identifying and aggregating highly influential audiences through smart technology and design and then creating a community of fans around great content, business can open powerful channels for distributors and marketers to target these fans. What’s more it’s cost effective and scalable for industries used to spending tens of millions of dollars on traditional ad campaigns.
Melucci has worked as an executive for large and medium-size corporations as well as start-ups and enthusiastically continues the course he set out on at Sonicnet.com back in 1996, striving to build new media businesses that challenge the conventions of industry by introducing tools that redefine the business-to-consumer and business-to-business experience.
In turn, these technologies boldly disrupt the foundations of media in the 21st century.
He is a writer and former journalist for publications including the San Francisco Chronicle/Examiner, Maxim magazine, Writer magazine, SF Magazine and numerous publications nationwide.
Since 2001, Melucci has served as an assistant professor of graduate level Media Studies and undergraduate Writing/Journalism at The New School in Manhattan.
Biz Strats. for Social Media
Und. & Dev. New Media Systems
Arts Entertainment Journalism
Writing &Reporting for the Web