Faculty | The New School for Public Engagement
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    Matthew Melucci

    Part-Time Assistant Professor

    MA in Liberal Studies, Creative Writing, Wesleyan University

    An award winning digital media professional and founder of the social media consultancy firm, Pulse Digital Media. In addition to his work building digital strategies for business with Pulse, he led his most recent social marketing company LoveCinema.com to be named a Red Herring Top 100 up-and-coming technology business in North America.

    In the past 14 years, he has founded and helped develop several other innovative companies with business models built around social interactions, technology and digital promotions. His passion is in operating businesses online and developing innovative marketing, product and business strategies for smart companies.

    In the past six years, he helped build two of these pioneering Web sites focused on social media as a tool for marketing and community. The two companies are, Houseparty.com (www.houseparty.com), started in 2005 and currently netting more than $12 million annually through partnerships with major companies such as NBC/Universal, Microsoft and TBS, and the recently launched film community at LoveCinema.com (www.lovecinema.com).

    He has also led the build of social networking platforms for the award-winning spiritual site at Beliefnet.com, CNN.com's iReport and Doubledown Media's TraderDaily.com. Prior to this he was one of the founders of Sonicnet.com, a premier music destination purchased by MTV for $152 million in 1999.

    His current team introduced LoveCinema to the market via an application on Facebook called Celebrity Friends and has quickly built a strong user-base there. They launched the community last November, and will be releasing their wireless mobile application for iPhone. As a Red Herring Top 100 Award winner, they beat out hundreds of other smart technology companies for their innovative approach to social marketing.

    He has worked as an executive for large and medium-size corporations as well as start-ups and enthusiastically continues the course he set out on at Sonicnet.com back in 1996, striving to build new media businesses that challenge the conventions of industry by introducing tools that redefine the business-to-consumer and business-to-business experience. In turn, these technologies boldly disrupt the foundations of media in the 21st century.

    Since 2001, he has served as a professor of new media at colleges and universities around the New York area.

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