The primary challenge in collecting student ratings online is that, without special efforts, response rates are likely to be lower than for in-class evaluations.
When faculty members let students know how important evaluations are and how they use the feedback to improve their teaching and courses, students respond.
In November 2013, faculty who received response rates of 80 percent
and above for spring 2013 classes were asked how they encouraged students to
fill out the evaluation forms. More than 100 faculty members responded; here is a summary (PDF) of responses to the question, “How did you do it?”
Summary of Research on Online Course Ratings (PDF)
Guidelines for Using and Interpreting Course Ratings (PDF)
Guidelines for Faculty-Added Questions
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