MARK LIPTON, CHAIR OF ORGANIZATION CHANGE MANAGEMENT PROGRAM AT THE MILANO GRADUATE SCHOOL, RELEASES NEW BOOK ON GUIDING GROWTH: HOW VISION KEEPS COMPANIES ON COURSE

MARK LIPTON, CHAIR OF ORGANIZATION CHANGE MANAGEMENT
PROGRAM AT THE MILANO GRADUATE SCHOOL, RELEASES NEW BOOK ON
GUIDING GROWTH: HOW VISION KEEPS COMPANIES ON COURSE

(New York, NY – February 3, 2003) Mark Lipton, a professor of Management and Chair of Organizational Change Management at the Milano Graduate School of New School University, has released a new book on Guiding Growth: How Vision Keeps Companies on Course (Harvard Business School Press).

When it comes to sustained success, vision matters more than strategy. Scores of studies have proven this statement, and millions of business leaders believe it. Yet few executives understand what vision is. They embrace the idea, but ignore implementation – a disconnect that threatens companies striving for growth in a volatile marketplace. Organizational expert Mark Lipton argues that this "believing-doing" gap exists today because today's fast-paced world demands short-term fixes – pressuring executives to make tactical decisions that ultimately create larger strategic problems down the road. But Lipton shows that vision has more substance than leaders think, and that it is an essential factor in building scalable organizations that last for the long haul. Based on extensive research and real-world consulting work with executives implementing scaling process, Guiding Growth provides fresh examples of established and new firms that have developed powerful growth visions. Moving beyond token "mission statements," Lipton outlines a step-by-step process for establishing actionable vision, presenting it to the company, and embedding it into the organizational fabric. Illustrating how visions become guiding forces for day-to-day behavior and overall company direction, Guiding Growth reveals how companies can stay on course, even as they grow.

Subjects covered include: corporate culture, entrepreneurship, ethics, executives, growth management, leadership, management communication, mission statements, organization, organizational problems, organizational structure, strategic planning, upper management, values, vision.

Mark Lipton is a professor of Management and Chair of the Organizational Change Management program. Dr. Lipton's scholarly focus is on organization growth, entrepreneurship and executive development. He has extensive consulting experience helping organizations in the corporate, nonprofit and public sectors complete success acquisitions, manage culture, and develop their executive competencies. His Ph.D. is in Management from the University of Massachusetts at Amherst.

PUBLICATION DETAILS
Authors:
Mark Lipton
Published by:
Harvard Business School Press; ISBN: 1578517060
Publication date:
January 28, 2003
Pages: 288

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The Robert J. Milano Graduate School of Management and Urban Policy, a division of New School University, offers Master's degree programs in Human Resources Management, Organizational Change Management, Nonprofit Management, Health Services Management and Policy, Urban Policy Analysis, as well as professional development programs in professions that shape the way organizations work, communities function and people live. The School also offers a Ph.D. program in Public and Urban Policy. For further information on the Milano Graduate School, call 212/229-5400 or visit the Web site at www.newschool.edu.

New School University, with 7,000 matriculated students and 25,000 continuing education students, is a New York City university committed to critical scholarship, artistic integrity, and ethical responsibility in the social sciences, humanities, the arts and design. It is comprised of a liberal arts foundation of three schools: The New School, Eugene Lang College and the Graduate Faculty of Political and Social Science, and five professional schools: Parsons School of Design, Mannes College of Music, Actors Studio Drama School, Milano Graduate School of Management and Urban Policy, and the Jazz & Contemporary Music Program. New School Online University offers one of the largest selections of online courses in the nation. For further information about admission to New School University, call (877) 5Ave-321 or go to the Web site at www.newschool.edu.