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Zhuoying (Joy) Li

 

Design and Technology (BFA) / Zhuoying (Joy) Li


Uniface

Chinese young women are developing negative self-images due to an increased exposure to mainstream beauty standards shown in the media. A large number of them are overdoing make-up and plastic surgery and increasingly look like clones of each other. Uniface is a dream-fulfilling facemask for contemporary Chinese women. It is branded and commercialized to ironically communicate how media has manipulated women’s desire to have the same extreme facial features. Uniface is intended to raise the awareness of this beauty issue, and to make women rethink about what they are doing to themselves.

http://www.unifacemask.com

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