Parsons

Student Work

  • Fashion Marketing (AAS)

    Indira Kurokawa e Silva

    Merchandising Workshop: Patti

    We developed a merchandising project for "PATTI," a startup apparel brand focused on the production of both classic and cutting-edge suits for women. The collection highlights luxurious fabrics, impeccable construction, and designs that stand alone. Our target customer is in her early 30s to mid-40s and has a high discretionary income. She is powerful and effortlessly sophisticated. We researched markets, competition, fabrics, and silhouettes. Then we created a conceptual direction for the brand, inspired by Katharine Hepburn, and developed color palettes and flats for two distinct deliveries. The featured collection was planned for Fall/Winter 2017. 

Feedback
×