Parsons

Student Work

  • Fashion Marketing (AAS)

    Alexandra Pappas and Camille Allsopp

    Fall 2014/2015 Menswear Line

    This was a project for merchandising workshop. We looked at a target market -- men between the ages of 35 and 50 --  and searched for something that would appeal to them. We created an inspiration page, a target market page, color story page, a fabric story page, a print page with different color ways, and flats for each delivery. We created a collection that was innovative and wearable. Our target customer is a man who is interested in the latest trends, but still wants to look his age.
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