According to Lara Penin, the future of design is not necessarily about making things. “In the same way that the industrial revolution gave birth to mass products, we’re now entering a new period when designers are called on to design services,” says Penin, associate professor of transdisciplinary design. Penin specializes in service design for social innovation and sustainable consumption and production. So what does all that mean in the real world? “Service design is about looking at people’s experience of a service and the social implications of that,” she says.