Proenza Schouler is a New York–based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design and eventually collaborated on a joint senior thesis. The collection, produced under the name Proenza Schouler (the designers' mothers' maiden names), was bought in its entirety by Barneys New York.
Proenza Schouler is defined by its craftsmanship, attention to detail, and relaxed yet refined style. Collections draw inspiration from contemporary art and youth culture and feature fine tailoring and custom-developed fabrics.
Proenza Schouler has played an important role in reinvigorating American fashion. The brand emerged as a leading talent in the industry in 2004, when it won the inaugural CFDA Vogue Fashion Fund award. Proenza Schouler was honored with the CFDA Womenswear Designer of the Year award in 2007 and 2011.
In 2008, Proenza Schouler launched its first handbag collection, including the PS1, a classic satchel that embodies the brand's signature combination of luxury and wearability. In 2012, Proenza Schouler signed a license agreement with IRIS SpA to produce and distribute the brand's footwear collections.
The first Proenza Schouler store opened in September 2012 on New York's Upper East Side. Located at 822 Madison Avenue, the two-floor boutique was designed by architect David Adjaye.
Proenza Schouler is sold in more than 100 of the most exclusive retail outlets worldwide, including Barneys New York, Bergdorf Goodman, Harvey Nichols, Colette, and Joyce.