Kiehl's Since 1851 supported the 2008 Parsons Sustainable Design Review, a student-led competition where New School students propose designs that encourage ecological responsibility.
The studios of Parsons and the offices of Kiehl's.
Kiehl's does not advertise. Instead, students were challenged to propose designs that would convey the company's message of environmentally responsible practice.
Student submissions included branded product packaging made from an orange peel and a service program that gave customers discounts for recycling packaging.
Freshmen Marie Clare Brush, Alex Bulloch, and Jen Mutrux, submitted the winning entry, a poster of a tree whose branches featured text explaining different elements of the company's commitment to environmental responsibility.
Kiehl's used the winning work to make a label for a new fair-trade Argan body oil. Proceeds from sales of the oil supported Water Keeper Alliance, an anti-pollution advocacy organization. The winning Parsons students were pictured on Kiehl's homepage and promotional materials alongside surfer Kelly Slater, actor Adrian Grenier (Entourage), and singer/songwriter Erykah Badu, “socially-conscious celebrity influencers” who supported the organization's work.
Led by Parsons students, Sustainable Design Review is open to all students at The New School. The 2008 competition was judged by Kiehl's Since 1851 President Chris Salgardo, and L'Oreal product designer and Parsons aluma Maria Gustafson.