Mona has developed user experience strategies and in-house usability programs for Fortune 500 clients through training, seminars and consulting projects. Every client she works with grows attached to having her on the team for her quick thinking and incredible creativity. Mona has the ability to truly understand business and design problems and think outside the box to develop effective solutions. She takes on big challenges and then makes them seem easy.Meanwhile, she has innovated new methodologies for evaluating decision making through understanding the role of emotion and motivation to create persuasive designs. Her work in this area is well known across the field and she is noted for being among the first to effectively bridge the gap between marketing and user experience design.She is a natural mentor and enjoys working side-by-side with clients and helping them develop knowledge and skills.Mona has 10 years of experience in user experience research and design, usability testing, expert reviews, information architecture and interaction design. She has worked on public facing websites, applications, intranets, enterprise portals, medical devices, voice systems and consumer products. Mona's clients over the years have included Citi, UBS, Rabobank, Metlife, BMW, Mercedes, Guidant, WebMD, FedEx, GlaxoSmithKline, AstraZeneca, Merck, Verizon, ATandT; and Marriott.