Founder of Smith & Co. Creative, Eve is a strategic consultant and creative director bridging the gap between business insights, brand strategy and great storytelling. Smith excels at revealing the drivers behind human behavior and macro-market trends, crafting razor-sharp strategy, and bringing that strategy to life through clear, compelling ideas, messages, campaigns and branded experiences.
Over the past decade, she has led B2B and B2C strategic, brand and marketing assignments for global companies such as Walmart, Samsung and Dell, mission-aligned companies like Whole Foods, Seventh Generation and Eileen Fisher, and emerging next-generation businesses like Kinetic Social, Move The Crowd and Everyday Athlete; partnered with nonprofit leaders such as GMHC, Vellore Christian Medical College Foundation and CERES; and created consumer-facing marketing programs for certifications like Forest Stewardship Council (FSC) and Fair Trade USA.
She is the coauthor of three conscious consumer reports and has spoken on the segment’s evolution at Columbia and Wharton Business Schools. She graduated with Phi Beta Kappa honors from the University of Texas at Austin with degrees in International Business and Spanish. She lives in Brooklyn and Texas and loves her family, meditation, yoga, philosophy, psychology, pop-physics for the rest of us, running, swimming, hiking and being human.
More at: www.smithcocreative.com