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Richard Salcer


Richard Salcer

Part-time Associate Teaching Professor

Office Location:

  • Email: SalcerR@newschool.edu


  • 25+ years broad, comprehensive experience in brand identity, package design and environmental graphics. Published in Print Magazine. Worked with Cornerstone Strategic Branding, CBX Worldwide, Parham Santana, Arnell Group and others on packaging and retail identity for Nestl_ Corporation, Masterfoods/MandM;, JohnsonandJohnson;, The Scotts Company and Schering Plough; was Design Project Manager with Colgate-Palmolive Corporate Design Group; was Senior Graphic Director with CDI Group, an international retail design firm, designing identity, environmental and retail graphics and packaging for Exxon/Mobil, Texaco, StopandShop;, Maidenform, among others; judged package design competitions for Fragrance Foundation and Clio Awards; organized and coordinated seminars for Art Directors Club, AIGA/NY and Package Design Council. On Parsons faculty since 1988, twice awarded Communication Design Department Award for Teaching Excellence. One of his students won $5,000 first prize in a national student package design competition. Professionally, has created on-air graphics for CBS Network News; designed and illustrated books for Time-Life Books; was Art Director at Newsweek; Creative Director for eleven years at Graphics II, a multidisciplinary design firm; worked with Seymour Chwast at Push Pin Studios, creating package designs, editorial graphics for TIME magazine and posters for PBS; designed identities for John Deere, BellSouth, Chase Bank; created packaging for major corporations, including Faberge, Nine West, English Leather, Frito-Lay, Hunt-Wesson Foods, Godiva, Johnson and Johnson; designed promotional literature for New York Mets Diamond View Suites and American Stock Exchange;BFA, Cooper Union Member, AIGA Branding Group, Design Education Group

    Research Interests:
    branding,design management,graphic design,spatial graphics,sustainable design
    Current Courses

    Package Design 1



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