Group Creative Director Prudential Advertising
Lead transition of in-house creative department from traditional advertising to integrated content provider. Lead development of integrated, multichannel advertising campaigns supporting Prudential's corporate brand and domestic businesses.Spearhead talent initiative to improve creative capabilities of agency. Direct social media implementation, mobile advertising and engagement initiatives. Develop relationships outside of creative group—most noticeably with media, planning and agency of record(Droga5). Set the creative tone and established best practices. Represent creative design and the Prudential brand both internally and externally.