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PARSONS > Stock, Tim

Stock, Tim

Tim Stock

Part-time Assistant Professor

Office Location:

  • Email: StockT@newschool.edu


  • Tim is an expert on the intersection of culture and commerce. His experience ranges from early mobile development with Apple Newton to building strategic planning and research capabilities in the context of traditional and digital advertising agencies.Tim currently runs a innovation consultancy called scenarioDNA with offices in New York City and Mexico City. The firm specializes in research and innovation strategies serving a broad range of clients such as BAT, Clorox, Grupo Salinas, IKEA, Nike, Russian Standard Vodka and Verizon working in the United States, Europe, Latin America and Asia.Tim is also the co-inventor of a patent pending culture mapping methodology to track and measure the migration and dimension of cultural signals using text analytics and data visualization. Tim writes frequently and has been published in various textbooks and industry journals. He is a frequent speaker on topics relating to culture, innovation and technology at events such as SXSW as well as corporate speaking seminars to help companies rewire their thinking and methodologies. He is also a strategic advisor to The Hudson River Park Trust on design and technology projects.

    Research Interests:
    advertising,branding,cultural studies,design research,entrepreneurship


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