Cho, Erin

Research interests: Strategic Design Management, Innovation, Branding, Consumer Behavior, E-Commerce, Global Strategies, Fashion Marketing, and Supply Chain Management.Previous teaching experience: Graduate School of Strategic Communication, Columbia Univ.; School of Business, University of Wisconsin-Madison, WSU.Numerous articles published in competitive peer-reviewed journals, among them: International Journal of Design, Journal of Retailing, Journal of Business Research, Journal of Consumer Affairs, Review of Business Research, Information and Management, International Marketing Review.Funded Projects: Building Trust and Long-Term Relationships with Generation Y (Filene Research Institute), The Role of Trust and Distrust in Relationship Marketing for Financial Products (AC Neilson Research Center), A Choice of Interfirm Relationship for International Purchasing by US Industrial Firms (CIBER - Center for International Business Education and Research).