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Kammerzell, Dirk

Dirk Kammerzell

Part-time Assistant Professor

Office Location:

  • Email: kammerzd@newschool.edu


  • Dirk Kammerzell is one of the leading creative experts in the area of corporate and product brand identity. Educated in visual communication in Mainz, Germany, he began his design career at Pentagram in London. Dirk then joined Interbrand, London, to work on the re-branding for British Airways, spent the next two years running around airport hangars and terminals, and took responsibility to implement the new brand identity across environmental, interior, and signage applications around the globe. Barclays Bank, and IBM were other major projects during his London time with Interbrand. After relocating to the Amsterdam office to lead the creative on branding German car giant GM Opel, he headed down under to start and head up Interbrand's Australian creative services in Melbourne.In 2002 Dirk moved to New York working with the Arnell Group on major branding initiatives for Masterfoods, Reebok, Sun Microsystems, Pfizer, and JandJ. His work has been featured in many publications and the re-branding campaign for MandM's was voted into the "10 Big Ideas in Marketing" by Adweek magazine.Besides running his own branding and design business, Dirk acts as executive Creative Director for Applebaum (New York) and The Fifth Season (New York).

    Research Interests:
    advertising,branding,design management,graphic design,publication design
    Current Courses

    Brand Strategy



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