I come from a graphic design background. I studied Visual Communication at the Bezalel Academy for Art and Design in Jerusalem, and have over ten years of experience working on products as an Interface / Interaction / UX / Experience Designer and as a design team leader. I have worked on some major projects like The First Else mobile, HP systemsdesign, Fondu mobile app (purchased by airbnb), etoro openBook social investment platform etc.
I recently (2013) graduated from the MFA Design and Technology program at Parsons, where I now teach a graduate-level Creative Computation Lab course. My work traverses visual design and code, sound, electronics and fabrication, often integrated in installation pieces. My thesis - Gadgets for the Caveman - is an installation consisting of a set of ancient-contemporary gadgets that combine today’s technology, with elements taken from the logic and materiality of the natural ancient world (like rocks). In this project, I was building, designing and coding with mainly arduino and openFrameworks.
2012 - Code Teaching Fellow at Parsons The New School for Design, summer intensive (Processing).
2012 - Wearable Technology Research Assistant - Parsons and the Tsingua University (Beijing).
2012 - Senior UI/UX Designer - Fondu mobile (acquired by Airbnb, Oct. ‘12).
2009/2011 - Creative Director - eToro/openBook - Online financial tools.
?2008/2009 - Art Director - Eshed Group - New Media.
2008 - UI/UX Designer - Emblaze Mobile (debuted on engadget).
??2006/2007 - Broadcasters Designer - JCS Group, Channel 10 (IL), Fashion TV
2005/2006 - Print Designer - Dan Alexander & Co design studio.
1998/2000 - Product Designer - Israeli Defense Forces.
PARTICIPATION IN PROJECTS
2012 - Mozilla - Redesign of the Mozilla Developer Network.
2012 - Connecting Light - A digital art installation for the 2012 Olympics by Zach Lieberman. Electronics assembly and installation team.
2012 - BIOMODD - Build Your Own Bioreactor - Lead by Angelo Vermeulen and Katherine Moriwaki.
2012 - UNDER THE GREAT WIDE OPEN - New media work for the Old Vic Tunnels Theater, London.
2012 - openFrameworks for Beginners - Research group creating documentation for openFrameworks.
Photoshop, Illustrator, InDesign, AFX, Final Cut Pro. Arduino, electronics, PCB printing,
Processing, openFrameworks, Max MSP, HTML5, CSS3, JS, AJAX, Node.js.
2011-13 - MFA Design and Technology, Parsons The New School for Design, NYC.
A full Graduate Dean's Scholarship, Graduated with Honors.
2001-2005 - Bezalel Academy of Art & Design, Jerusalem,?Visual Communication, BA. Des?.
Major: Interactive Media Design, Graduated with Honors.