Few industries have been transformed over the past decade like advertising; yet even the newest outlets for reaching current and future customers rely on the age-old process of persuasion. This course focuses on and deconstructs this process of persuasion by stripping away the technology, the media, and the computer and focusing first and foremost on the product. What is it about the product that will differentiate it from its competitors? What will differentiate it that will resonate with consumers? Once this differentiation is determined, students focus on how to communicate that difference, no matter how small or how great, in a way that will incite the consumer to act.Open to:
Please note: Students are advised to refer to the current applicable course catalogue for degree completion requirements and to confirm their progress in satisfying those requirements with their advisors. In addition, students should refer to the most recent class schedule, available via my.newschool.edu, for up-to-date course day, time and faculty information.