Investigate the professional environment of corporate and package design. Through the development of image, logo, typography and marketing sensibility, a product or service may fail or succeed. This course determines what aspects of design and presentation lead to success or failure; what is "safe" in design, and what is experimental. Discussions will include why clients may fear the unknown, and how originality may be brought to the marketplace. A class goal is to produce strong portfolio work.
Please note: Students are advised to refer to the current applicable course catalogue for degree completion requirements and to confirm their progress in satisfying those requirements with their advisors. In addition, students should refer to the most recent class schedule, available via my.newschool.edu, for up-to-date course day, time and faculty information.