Whether aggressive or subtle, selling and advertising are critical attributes to successful communication. Students gain familiarity with methods of creating original advertising concepts via text and image, and also explore principles of advertising design and layout. The psychology of effective presentation, through text, typography, photography and illustration, is integral to the class. From rough thumbnails to precisely executed comprehensives, all methods of visual exploration are investigated.
Please note: Students are advised to refer to the current applicable course catalogue for degree completion requirements and to confirm their progress in satisfying those requirements with their advisors. In addition, students should refer to the most recent class schedule, available via my.newschool.edu, for up-to-date course day, time and faculty information.