Identity design is the process of creating and disseminating the image or identity for a collective entity. A company's logo is one of many of critical symbols that define public perception. A designer must create a voice for a company, whether that company provides a service or manufactures a product. As information and ideas travel in increasingly compact formats, the identity designer is challenged to express information quickly and with certainty. This course provides a basis for deciding the procedures and practice for professional communication goals. Identity design should be considered a fundamental skill in the communication designer's arsenal.
Please note: Students are advised to refer to the current applicable course catalogue for degree completion requirements and to confirm their progress in satisfying those requirements with their advisors. In addition, students should refer to the most recent class schedule, available via my.newschool.edu, for up-to-date course day, time and faculty information.