Marketing 1: Fashion Marketing
PAFM
1051
|
Spring 2012
|
Faculty:
Marcie Cooperman,
Robert Laub,
Milton Lipitz,
Gary Wolf
This course examines fundamental marketing concepts in the fashion marketing environment. Students explore consumer insights, positioning, competitive advantage and channel decisions from both a theoretical and practical approach. Students analyze and identify target markets and become aware of key marketing decisions as they develop a global marketing plan for a fashion company.
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Please note: Students are advised to refer to the current applicable course catalogue for degree completion requirements and to confirm their progress in satisfying those requirements with their advisors. In addition, students should refer to the most recent class schedule, available via my.newschool.edu, for up-to-date course day, time and faculty information.
