Anne Adriance, Chief Marketing Officer

Anne Adriance joined The New School’s administration as chief marketing officer in October 2013, charged with elevating the university’s public profile. She brings to her job more than 25 years of experience in marketing communications and strategic brand development in commercial, nonprofit, government, and media settings, including brand-building efforts for clients such as Yoplait, Cheerios, Cartoon Network, BusinessWeek, Kodak, Pampers, and the Robert Wood Johnson Foundation. Of special note is her work with the U.S. Centers for Disease Control to launch the nation’s largest-ever branded public health media campaign and the first effort to prevent childhood obesity. Anne has held senior executive positions at the Burns Group, a brand-building and creative marketing agency she cofounded; at Saatchi & Saatchi, where she was executive vice president leading the largest account in the company’s New York office; and at Time Warner, where she was the senior vice president for Turner Broadcasting’s licensing and merchandising and global brand management. Most recently, Anne was a senior vice president at Guideposts, the country’s largest publisher of inspirational magazines, books, and digital content. Her transformation of that company’s marketing strategy and culture led directly to significant improvements in its business. Anne has a bachelor’s degree from Princeton University.

 
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