6:30 p.m. - 8:00 p.m.

In this panel discussion, we will explore the question of why services need to be designed and examine the difference between bottom up and top down approaches in delivering services in New York City.

Moderated by Marshall Sitten, Service Design Network, panelists include:

• Melissa Dalrymple, innovation consultant, Doblin
• Rajesh Bilimoria, vice president, Continuum
• Lynn Teo, chief experience officer, McCann Erickson

6 East 16th Street, 12th floor, Room 1203B

Admission:
Free; no tickets or reservations required; seating is first-come first-served